Those of you who were in the BBC’s Public Awareness work group a couple years ago will recognize this idea, Volunteer Around the World for a Year. I think we even had the domain VolunteerYear.com bought and ready. But too many cooks in the kitchen and too many companies that weren’t willing to work together meant the campaign died a slow death.
I”m happy to announce that one company decided to take this on by themselves and do a kick ass job of it. Bravo to GVI for pulling this off and all the more challenge to the rest of you to think of new and creative ideas to get your brand out there. The days of Google, GoAbroad and campus fairs are over – get inventive already, what are you doing to differentiate yourselves?