Was sent this study on Voluntourism – hadn’t seen it before so thought I’d share – click Voluntourism – Give a Little, Gain a Lot to download the full version.
Voluntourism is the practice of individuals going on a nonpaid working holiday for the purpose of volunteering themselves to worthy causes. The industry has
experienced enormous growth in the number of companies operating, volunteers travelling and, projects and regions available.
Current research on voluntourism has demonstrated that there is a need for empirical quantitative analysis. Furthermore, utilizing a large sample will reduce
the reliability limitations associated with past research. Valuable insight into the motivations and expectations of these voluntourists will provide for a richer
understanding of the market segment.
To examine current and prospective voluntourisWV·? attitudes and perceptions of voluntourism so Planeterra can enhance and differentiate its products and
services in an increasingly competitive marketplace.
o Most voluntourists were aged 20-39 and living around the world. They were single or married without children, highly educated, and avid travelers.
o Respondents indicated an interest in traveling to South & Central America, Africa and Asia to volunteer. They were motivated by their interest in environmental conservation, community tourism projects and community development.
o Respondents were interested in traveling for over a week while devoting 40-80% of their trip to volunteering. They also wanted to
volunteer between 4-8 hours per day while spending less than $1500 on their trip.
Choosing an organization
o Voluntourists thought the experience and reputation of a company, price of the trip, and knowledge of where their money is going were
important when choosing a volunteer travel company.
o Current voluntourists would recommend a volunteer vacation and
would likely go again