Adventure Travel Going Mainstream (yes that includes Voluntourism)

In case you missed it GWU recently published a study showing the increase of travelers choosing adventure and volunteer vacations. Voluntourism organizations have long pushed back saying they don’t belong to the adventure travel world, the fact is no matter if you are a non-profit or a corporation if you are helping people get off the beaten track you are an adventure operator.

Only a few of you have ever gone to the Adventure Travel Trade Association’s meetings or the World Summit – it might be time to join the smart ones like Earthwatch and PEPY that have been going for years.

By Karina Ioffee

NEW YORK (Reuters Life!) – Adventure tourism, long considered the milieu of a small group of dare devils, is becoming more mainstream, with tourists more likely to rappel down mountains, cycle or volunteer while on vacation.

These adventurers are young, affluent and spent $89 billion last year, excluding the cost of airfare and gear, according to a study by researchers at George Washington University’s School of Business.

“You have a lot of people who want to roll up their sleeves, get involved in a culture and have a more authentic experience than just laying in the sun,” said Dr. Kristin Lamoureux, an author of the study, which was conducted with the Adventure Travel Trade Association, an industry group.

Read the full article: http://www.reuters.com/article/idUSTRE6752R620100806

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