In May WYSE came out with their Youth Travel Industry Monitor – it makes for good reading if you haven’t seen it already. Some highlights below:
– Although increased marketing efforts continued to be important in influencing business throughout 2009, there was
a marked increase in the importance of new partnerships, which were mentioned by almost 60% of respondents as
an important factor influencing their business in 2009. This demonstrates the importance of efforts made to develop
these links as the business climate began to deteriorate. In many cases, the full benefit of such partnerships may
not have been felt until market conditions began to recover in the later part of 2009.
– The decline in the volume of business reported for 2009 in comparison with 2008 was only -0.3%. This seems to
confirm that the decline in demand that many respondents reported in the first part of 2009 was reversed later in
the year and that many sectors of the industry are now beginning to see some growth again.
– The trend towards renewed growth in some sectors is also clear from the distribution of growth reported by youth
travel organisations. In 2009, almost a quarter of respondents reported growth of 15% or more compared with
– These results indicate that the youth travel industry preformed much more strongly than the global travel industry
as a whole in 2009. The UNWTO reported a decline in international tourism of -4% over the whole of 2009, which means that the youth travel industry’s performance was 3.7% ahead of the rest of the market in 2009.
– Looking at longer-term trends, it seems that demand, product availability and costs are closely related. These three
indicators all fell as demand softened in early 2009. However, as economic recovery set in with the northern
hemisphere’s summer months of 2009, demand, availability and costs all rose. Demand increases stimulated a
significant growth in product availability, with a slightly slower increase in prices.