Just saw this article: TUI Adventure boss warns industry: ‘don’t be fooled into discounting’ has he seen that one of the TUI youth companies discounts every month??? It brings up an interesting question, should discounting ever be done in voluntourism and if so once you start the discount spiral how can a company every come out of it???
“The backpacking sector has been urged to hold its nerve and avoid discounting as source markets emerge from recession. Speaking exclusively to Thumbrella, TUI Travel managing director adventure Colin Stump, whose portfolio includes Adventure Tours Australia, Oz Experience and Western Xposure, warned: “The danger is that the recovery is on its way, and customers know what they want to do, but they’re holding on to their cash. That panics the industry and, instead of incentivising the ones who book early, we reward those who book late through discounts.”
Stump said adventure travellers are often ‘box tickers’ with a ‘bucket list’ of things they want to see and do, creating pent-up demand as they were forced to put off their travels during the global financial crisis.”