I did a quick survey of the 200 or so of you that subscribe to this blog, less than half of the organizations have a twitter or a facebook account (that I could find) and almost none had a blog. So with customer engagement becoming ever more important my question is are you on the sidelines or in the ring?
The days of relying on your organic rank, or your PPC rank, are over – customers are way more savvy these days and I believe as a company you need to engage them beyond just your website.
Tom Griffiths of GapYear.com made some interesting comments recently at the ATEC Conference in Oz:
“The future spend of travellers is really influenced by other travellers, not brochures and guidebooks. Things have changed. In 2010, they don’t need us. It’s no longer about coming on to our websites. If we’re going to sell to them we need to engage them.”
The mentality has become “I can switch you on and I can switch you off and if you don’t engage with me, you’ll lose me.”
So my question is what are you doing to stay engaged and if you’ve made a conscious effort not to get into the whole social media hullabaloo what are your reasons? Would love to know.