First the Ritz, now Abercrombie & Kent – ‘luxury’ voluntourism seems to be on the rise, but is the phrase an oxymoron in itself? How do you successfully merge giving back while charging a high price tag? The Ritz has been criticized but A&K seem to be making the most responsible shot at it that i’ve seen – what do you think? $9,995 for 11 days in East Africa, 4 projects and a safari.
Here is an excerpt from their recent press release:
“It began with a commitment to preserve whatever we found, wherever we went.” Thus begins the introduction to a new Abercrombie & Kent Philanthropy web site (www.akphilanthropy.org), which showcases opportunities for travellers to become involved with 50 pioneering projects worldwide.
“As travel increasingly becomes about the things money cannot buy – shared experiences and treasured memories – more and more of our guests want to make a personal connection and a positive contribution to the places they visit,” says Abercrombie & Kent Vice Chairman Jorie Butler Kent, who guides Abercrombie & Kent Philanthropy. “We hope to use this new web site to multiply the impact of what our guests have started.”
Working through A&K’s offices around the world, Abercrombie & Kent Philanthropy identifies and supports proven grassroots organizations. Guests who want to give something back can contribute to one of these local projects with a tax-deductible donation which can be made directly through the secure AKP web site. 100% of all donations go directly to the chosen project. Guests travelling on many of A&K’s small group escorted journeys, private Signature itineraries or Tailor Made programs can visit projects in person, learning more about their destination through the work of its most dedicated people