Best Practices for Content Optimization

Time for another round of SEO tips from the fine folks at SEOMoz…

Is it possible that in all the years we’ve been writing at SEOmoz, there’s never been a solid walkthrough on the basics of content optimization? Let’s fix that up.

First off, by content, I don’t mean keyword usage or keyword optimization. I’m talking about how the presentation and architecture of the text, image and multimedia content on a page can be optimized for search engines. The peculiar part is that many of these recommendations are second-order effects. Having the right formatting or display won’t necessarily boost your rankings directly, but through it, you’re more likely to earn links, get clicks and eventually benefit in search rankings. If you regularly practice the techniques below, you’ll not only earn better consideration from the engines, but from the human activities on the web that influence their algorithms.

Content Structure

Because SEO has become such a holistic part of website improvement, it’s no surprise that content formatting – the presentation, style and layout choices you select for your content – are a part of the process. Choosing sans serif fonts like Arial and Helvetica are wise choices for the web; Verdana in particular has received high praise from usability/readability experts.

Font choice is accompanied in importance by sizing & contrast issues. Type smaller than 10pt is typically very challenging to parse and in all cases, relative font sizes are recommended so users can employ browser options to increase/decrease if necessary. Contrast – the color difference between the background and text is also critical – legibility usually drops for anything that isn’t black (or very dark) on a white background.

Content length is another critical piece of the optimization puzzle that’s mistakenly placed in the “keyword density” or “unique content” buckets of SEO. In fact, content length can have a big role to play in whether your material is easy to consume and easy to share. Lengthy pieces often don’t fare particularly well on the web, while short form and easily-digestible content often has more success. Sadly, splitting long pieces into multiple segments frequently backfires, as abandonment increases while link-attraction falls – the only benefit is page views per visit (which is why so many CPM-monetized sites employ this tactic).

Last but not least in content structure optimization is the display of the material. Beautiful, simplistic, easy-to-use and consumable layouts garner far more readership and links than poorly designed content wedged between ad blocks that threaten to overtake the page. I’d recommend checking out The Golden Ratio in Web Design from NetTuts, which has some great illustrations and advice on laying out web content on the page.

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Dr. Sally Brown recently brought  to my attention a great way to differentiate the voluntourism product – combine it with yoga. The yoga customer is very similar to the voluntourism customer, so why not blend the two? Love the innovation!

As voluntourism continues to be on the cutting edge, what better way than to mix it with one of the fastest growing activities in the U.S.—-> Yoga.     Dr. Sally Brown, one of the pioneers of Voluntourism, is expanding the concept through her love of yoga and serving children in developing countries. 
A recent trip to Costa Rica with a group of 16 just cemented this love of mixing yoga, humanitarian work, and adventure travel by kayaking and ziplining through the jungles. 

Through Peace through Yoga, individuals can participate in yoga retreats with humanitarian service to Costa Rica and India.  Yoga classes are offered twice a day along with working with children in orphanages or schools in these countries.   Serving others is also called Karma Yoga.  

After traveling to over 130 countries, Dr. Brown says there is no better way to travel than immersing yourself into yoga as well as the local community.  Sally is a certified yoga teacher and enjoys teaching to all levels on many of the Peace through Yoga International Retreats. 

For more information, visit or call toll free at 866-326-6110.