“Here’s the reality – you’re not always going to rank #1 for all your keywords all of the time.
Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from sites ranked above you. Remember – ranking is not an end unto itself; it is the click that matters!
a) Getting the searcher’s attention – to steal clicks from those ranked above you, you first HAVE to draw attention to your listing. And because Google limits what you (and all your competitors) can actually do in the listings, it means the smallest things can make a big difference.
b) Once they’ve noticed your listing – how to ’sell the click’ and maximize your organic click-through rate.”
To read the full article and its 12 really useful tips visit: http://www.seoptimise.com/blog/2008/12/google-window-dressing.html