Ambassadors for Children – Targeting Niche Markets

Ambassadors for Children founder, Dr. Sally Brown, was nice enough to take the time and share part of her recipe for success: differentiating in a competitive market.

 

“Voluntourism for Ambassadors for Children has been led to niche markets that include humanitarian work as

well as adventure travel, yoga retreats, and women only programs.    

 

Adventure travel include trekking the Inca Trail to Machu Pichu in Peru along with working in a local villages on a feeding program.     Mixing yoga and humanitarian work have been very popular to trips to Rishikesh, India and Costa Rica.    In Rishikesh, the Yoga Capital of the World, a trip is offered during the International Yoga Festival late February each year.    

 

Women Only trips are offered to Puerto Vallarta, Mexico where camaraderie is built through working together with children and enjoying this destination.”    

 

Read more about AFC’s programs in the latest article on voluntourism that came out in the Indianapolis Star this week: http://www.indystar.com/article/20081123/LIVING03/811230325/1085/LIVING03 as well as Biz Voice http://www.bizvoicemagazine.com/we-voluntourism.html

 

Happy Thanksgiving everyone!!!

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