SEO tends to be a challenge for most voluntourism companies, so we often rely on PPC (or AdWords) to give us a presence on Google until our organic rank can catch up.
The question then becomes what position preference brings the most ROI?
There is a theory that position 1 and 2 get all the ‘curiosity clicks’ and that the eye naturally gravitates to the middle of the page so position 4 is often a favorite (and cheaper), and position 8 is where the mouse lingers before scrolling (so don’t rule that out either).
Just some food for thought…
Posted by voluntourismgal 
voluntourismgal
